What is Digital Signage?
Digital Signage is a 21st century advertising medium that surpasses traditional posters & billboards. Digital kiosks are typically placed in the same areas that you would use posters or other signage. But replacement of traditional media with digital signage carries extra benefits. The ability to dynamically control your messages more completely engages your audience and allows you to control timing of your messages more completely and efficiently.
Who Uses Digital Signage?
Anyone already using or considering signage to reach an audience should look at digital signage. If you’ve got an audience passing through or aggregating in your area, you definitely need to take a look at digital signage! Even if you don’t always have a message, there are other companies that regularly pay organizations like yours to reach an audience.
Why Convert to Digital Signage
Digital Signage is superior to traditional media for one simple reason – the ability to easily control your display in time. That means you can incorporate animations to better engage your audience and convey your message. You can present multiple messages without having to use more signage or to physically change it on a regular basis. You can schedule messages to present promotions and critical information at the perfect moment.
Benefits
Implementing Digital Signage will improve your bottom line. Here are some facts to digest:
• 65% of the population are visual learners. Doesn’t it make sense that providing a richer visual experience will better engage your customers?
• The brain processes visual information 60,000 times faster than text. If you’ve only got milliseconds to capture attention and convey a message, wouldn’t you want to increase your probability of success with a visual message?
• Studies show that sales of certain products have increased by as much as 40% when paired with digital signage.
• A 1 year study of 400 retail stores, showed that stores using digital signage increased sales by up to 88%